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Rovene 5010 is a carboxylated styrenebutadiene emulsion that imparts an ultra soft hand, offers excellent water and solvent resistance when formulated with external crosslinking resins. Rovene 5010 has been used in nonwoven, textile and paper binder applications. It gives good adhesion to polyester as well as cellulosic substrates and was designed to have excellent pad roll stability. Rovene 5010 has also found extensive use in paper saturation for paper tape applications.