Rohm & Haas purchased the Unocal latex business and consolidated the styrene-butadiene products into the plant located in Charlotte, NC. The name as it was created contains the prefix "Ro-", which connects to brand to the Rohm & Haas business, while the "-ene" connects the brand to the butadiene containing products.
MCP continued to use the Rovene brand in all grades developed during the initial history of the company. It wasn't until Until 2008 when MCP developed a robust branding strategy with the acquisition of BarrierPro®, Tylac®, Tychem®, Tykote® products from DRSL.
Rovene is a general trademark across our chemistries when there is not another specific trademark to identify with.
