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ROVENE® styrene butadiene emulsions consist of a family of low viscosity products, systematically modified either by styrene/butadiene ratio, molecular weight or carboxylation. The styrene/butadiene ratio allows the formulator to choose a degree of softness of the polymer. Molecular weight allows greater latitude for use of other ingredients in the formulation and to obtain tack and shear.

The use of carboxylation gives the opportunity to crosslink, improves mechanical stability of the wet adhesive and increased adhesion build on polar surfaces. These polymers are base emulsions which are compoundable into proprietary formulations by choice of tackifier dispersions, fillers, pigments, etc. These formulations successfully compete with natural and synthetic rubber solution PSAs in many label and tape applications.